Friday, May 17, 2024 from 10 a.m. to 12 p.m.

What's Going On, Smokey Bear?


Join us on Friday, May 17, from 10 a.m. to 12 noon at MCC’s Greenville campus for “What’s Going On, Smokey Bear?” presented by Shawn Morford.


Smokey Bear turns 80 this year but wildfire and smoke are affecting Americans more than ever: how come?  Greenville High School alumna Shawn Morford, who resides in Oregon, will give a primer on the history and trends of wildfire and wildfire fighting in the U.S. and Michigan, describe the highly effective and enduring Smokey Bear ad campaign and why it’s being re-examined, and share stories from her own experiences working in forestry, serving as a fire information officer, and as a victim of a recent megafire herself.


The presentation will include personal accounts, dramatic personal photos, and even a song that Shawn wrote about the experience of escaping a rapidly moving fire in her neighborhood in 2020.


Since 2014, Shawn has presented other Lifelong Learners topics including food systems, water, invasive species, and small towns. She is the daughter of Les and Vesta Morford.


Please register for this event by visiting